PCM Practice Online

Question 1

Mars Clothing offers a ""buy one, get one free"" offer on select clothing items and a 20 percent discount on all perfumes. These type of offers are known as a(n)

A : premiums

B : samplings

C : coupons

D : deals

E : sweepstakes

Answer: D

Question 2

Which of the following is true of department stores?

A : They are retailers that carry a limited variety of goods.

B : They offer little or no assortment of merchandise.

C : They don't offer customer services.

D : They organize their stores into distinct sections for displaying merchandise.

E : They exclude stocking private-label merchandise.

Answer: D

Question 3

One of the advantages that price skimming offers over penetration pricing is that:

A : competitors cannot enter the market easily.

B : a firm that sets a high price initially can lower its price easily.

C : the cost of production decreases with an increase in production capacity.

D : profits and market share can be built quickly.

E : it allows a company to target the most price-sensitive segments first.

Answer: B

Question 4

According to the AMA Statement of Ethics, a marketer who embraces the ethical value of responsibility is expected to:

A : contribute to charities and other social causes.

B : avoid using coercion with all stakeholders.

C : avoid knowing participation in conflicts of interest.

D :

listen to the needs of customers and make all reasonable efforts to monitor and improve their satisfaction on an ongoing basis.

E : disclose list prices and terms of financing as well as available price deals and adjustments.

Answer: B

Question 5

A consumer goods manufacturer, Ankam, is accused of manufacturing substandard goods. The complainants claim that the products break down before the expiration of their warranty but the warranty is void because the parts that malfunction are not covered by the warranty. Ethan, an independent investigator, is looking into the matter. What should he do first?

A :

Check whether the warranty issued by Ankam clearly specifies that certain parts are not covered by the warranty.

B :

Collect information on all malfunctions and check the list of malfunctioning parts against the warranty to verify if the complaint is true.

C :

Conduct tests of Ankam's products under various conditions and identify the conditions under which they break down.

D : Interview each of the complainants to find out about their use of Ankam's products.

E : Advise Ankam on the measures it could adopt until the investigation is complete.

Answer: A

Name:	Professional Certified Marketer (PCM)
Exam Code:	PCM
Certification:	Professional Certified Marketer
Vendor:	AMA
Total Questions:	320
Last Updated:	Jul 03, 2024

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